What Luxury Brands Are Doing to Fight the Coronavirus Crisis

Globally, the ongoing crises of COVID-19 have turned upside down everything. Almost every country is facing national panic and economic dip. As the situation is going bad, many renowned luxury brands are coming forward to help human survival with the help of their donations in numerous ways. Here I’m going to list a few companies that are spreading positivity by donating and offering assistance to the healthcare community:



CHRONEXT is an international luxury company popularized for certified luxury watches and fine timepieces, like Rolex Milgauss. It is offering first-class services in the watch industry with a massive selection of 7000+ models and a wide range of high standard brands.

Since it’s a big luxury store, it is giving back to its society in many ways to help fight the COVID-19 crises.

#2: LVMH Brands

LVMH is the world leader conglomerate of luxury brands. On the 27th of January, the French owner of Louis Vuitton, Bulgari, Givenchy, Christian Dior, Moet & Chandon, Tiffany & Co, and Belmond (luxury hotel chain) announced to contribute USD 2.2 million (16 million yuan) to cope up with Wuhan COVID-19 crises. Currently, many Chinese companies, like Alibaba and Wanda, are joining hands with LVMH to fight the coronavirus.

#3: Manolo Blahnik

Recently, Manolo Blahnik has introduced the “Smile Initiative” to spread happiness, inspiration, and positivity during this challenging time of isolation. People get to enjoy a collection of Manolo’s sketches while sitting at their homes. This initiative has been planned with the help of the Mental Health Foundation to ensure mental well-being with working models, management tips, and doings of kindness.

Participants are spreading more smiles on social media platforms using the hashtag of #ManoloBlahnikSmiles.

#4: Apple


Apple is an incredible tech company that is coming forward to assure human survival in times of COVID-19 crises. It is said that Apple has contributed $15 million to reduce the economic effect of global dip. In addition, Apple is also going to donate approximately 10 million medical masks to serve the healthcare community of the USA. MNCs like Apple and Microsoft are continuing to pay their workers even though they are in the lockdown and cannot come to work.

#5: Nike

Nike is a leading multinational corporation that designs, develops, and manufactures sports apparel, footwear, accessories, and other equipment. Nike is a luxury brand, which has donated more than $15 million to fight global crises of COVID-19. It has made its significant donations to the Oregon Community Recovery Fund, Oregon Health & Service University, and Oregon Food Bank. Additionally,

Nike is providing $1 million to various response funds like the COVID-19 Solidarity Response Fund.

#6: Nordstrom

Nordstrom is an American luxury department store company with headquarters in Washington and Seattle. The Seattle-based Nordstrom store is continuously working with Kaas Tailored to sew surgical masks. Nordstrom is collaborating with the teams in Texas, California, Washington, and Oregon to sew 100,000 masks for sanitation purposes.

Besides, it is donating surgical masks to Providence Health & Services, Youth Care, Seattle Foundation, and other local charities.


Mango brand

Mango brand is consistently putting hard work to fight global crises of COVID-19. It has mass-produced around 13,000 disposable gowns made of polythene to ensure the safety of healthcare teams. The company is converting its process of creating clothes with large-scale healthcare gowns. Mango Barcelona has dedicated its 30 employees to work on this project exclusively.

#8: Chloe

Chloe is a well-renowned French fashion company that is coming up with exciting content, uplifting performances, and live interactions on the brand’s official Instagram page to entertain people sitting at homes. Users are immensely relishing the stories and live sessions conducted by Chloe.