The Importance of Including Customer Reviews On Travel Websites

One of the most important things that every travel agency should know is that including customer reviews on their business websites is one of the best things that they can do these days. Travel agencies need to know that positive customer reviews are just as important as the price itself. That being said, when it comes to booking a trip online, reading customer reviews online can be a difference-maker.

Just like some people like to read customer reviews of online stores before ordering any products or services from them, others like to know whether or not their favorite travel agency will be able to provide them with all the right things during their trip. There are many different reasons why including customer reviews on your website is such an important thing to do, especially if you have a travel website. And now, here are some of those reasons!

Reviews Are One of the Most Common Forms of Online Research

Adding customer reviews to your website can double the time visitors browsing through your website, and the same thing can be said about travel websites. Across all industries, about 62% of consumers read reviews online and only about 49% of consumers research other people’s websites. With this in mind, having a good review system on your website is extremely important because it can significantly increase the time visitors spend browsing through your website.


Reviews Can Drive Additional Traffic to Your Website

There are many travel companies out there that regularly share their customer reviews on their Facebook page, and there is absolutely no doubt that this is a great way to get more people to visit your website. And the math that is used here is actually quite simple! If a travel agency’s Facebook page has 10,000 ”Likes”, that travel agency can expect about 25,000 people to visit its business website each and every month. As you can see, being able to incorporate customer reviews into your social media marketing strategy can do wonders for your business!

Reviews Can Enhance Sales By Up to 18%

There are some statistics out there that have confirmed that have incorporated customer reviews into their strategy often see an increase in their sales of up to 18%, which is a pretty significant amount of sales if you ask us. About 2% of these sales usually come from repeat customers. Whether you choose to believe it or not, customer reviews can positively influence the volume of online trip bookings, and if you don’t incorporate them into your strategy, there is a good chance that you might be left behind.

What About Negative Customer Reviews?

One important thing that you need to know about negative customer reviews is that getting them doesn’t always have to be a bad thing. For example, if somebody has written that a certain hotel is not child friendly, that can actually be a good thing for somebody else. A romantic couple would actually welcome this fact with open arms. Travel agencies that want to make the most pf their customer reviews need to know how to make those reviews relevant for each and every person who visits their websites.


As you can see, including customer reviews on your website is always a good thing to do. This is especially true for travel agencies and their business websites as there are many people out there who like to book their trips online. No matter how good or how bad a customer review is, you can always use it to your advantage – you just need to know how to do it the right way.